Neuroth becomes presenting partner
Altstätten, March 5, 2026
The 2027 Swiss Folk Music Festival has gained a strong presenting partner. Representatives of the organizing committee of the Swiss Folk Music Festival (EVMF) and the hearing aid company Neuroth officially sealed their partnership with the ceremonial signing of the sponsorship agreement in Altstätten SG.
As presenting partner, Neuroth has secured the highest and most exclusive sponsorship category for the 2027 Swiss Folk Music Festival. This commitment builds on the existing collaboration with the Swiss Folk Music Association (VSV) and reflects the company's long-standing connection with Swiss folk music. The signing of the contract at the venue in the St. Gallen Rhine Valley sends a clear signal of proximity, partnership, and shared values.
Experiencing music begins with listening
The 15th Swiss Folk Music Festival in Altstätten in 2027 will be a celebration of encounters, music, and living tradition. Visitors will experience the cultural heritage of folk music in all its facets—authentic, diverse, and accessible. These are values that also characterize Neuroth. Patrick Hofer, Managing Director of Neuroth Switzerland, said at the signing of the sponsorship agreement: "Folk music fits very well with our core competence as a hearing care company. It's about conscious listening, sound quality, and hearing protection. Together, we want to contribute to the success of this federal festival, where tradition, musical enjoyment, and conviviality are celebrated."
Important partnership
The organizing committee is also delighted. Simon Büchel, Head of Partnerships at EVMF, emphasized that they are proud and grateful to be able to present Neuroth, a well-known partner and industry leader for whom the listening experience plays a central role. "Neuroth's commitment is extremely valuable and contributes significantly to making an event of this size possible in the first place," says Simon Büchel. In addition, Neuroth's focus on the listening experience fits very well with the character of the folk music festival.
Hear better, live better
Neuroth operates over 80 hearing centers in Switzerland and Liechtenstein, offering customized hearing solutions and personal advice. Neuroth will be present at the EVMF in Altstätten with a hearing mobile and a hearing experience world. There, visitors can obtain comprehensive information on the topic of hearing, have free hearing tests carried out, and learn more about modern hearing solutions and hearing protection. The folk music festival offers an ideal platform for this, allowing Neuroth to be close to the people and bring the topic of hearing to life in a musical environment.
